“Kris is without a doubt the most ‘results producing’ marketing person in Australia.”

“… one of the most talented in Australia … possibly the world!”

“ … the best female copywriter in Australia”

These are some of the ways that Kristina’s peers describe her.

Through her 17 year marketing career, Kristina (also known as Kris Mills and Kris Fitzsimmons) has become recognised by her peers as one of the top direct marketers and direct response copywriters in Australia.

Kristina formally started her marketing career in the early 1990’s apprenticed to two of Australia’s greatest marketing minds, Chris Newton and Paul Dunn of Results Corporation.

During that time and ever since Kristina has devoured every book and course imaginable from copywriting and marketing greats like Jay Abraham, John Caples, Claude Hopkins, Dan Kennedy, Gary Halbert, John Carlton, Michael Masterson and more.

After leaving Results Corporation in 1993, Kristina started Words that Sell, a results-focused direct marketing consultancy, where she transformed the profits of many hundreds of businesses. Kristina’s skills in written persuasion coupled with her strategic brain have helped clients earn millions. Not only that, she has also enjoyed the privilege of working with some of the world’s most inspirational entrepreneurs and speakers, helping them accelerate the difference they are making in the world.

Kristina is a published author and also the author of over a dozen marketing how-to guides including Proposals that Sell, Power Word Thesaurus, Marketing Manager’s Toolkit, How to Create a Sales Explosion With Every Ad and Letter You Write, Employee Induction Kit, Real estate Letters that Sell, Mortgage Broker Letters that Sell, Direct Mail Mastery, Web Copywriting Mastery, and of course a series of copywriting courses on offer on this site.

Kristina’s articles have featured in 1000’s of online and offline publications spanning the world.
Other results include:

• 17 years experience as a freelance direct response copywriter, lead generation and customer attraction expert and marketing consultant and coach
• Has added many millions of dollars in value to people in all sorts of industries and especially in event marketing, information products, business consulting, property investment marketing, accounting, real estate, mortgage broking and financial services industries.
• Committed to ongoing growth – Over the last few years, has spent over $120,000 educating myself on internet marketing, PPC, SEO, latest copywriting techniques, brand, wealth creation, business success, alchemy, neurolinguistics, psychology, selling, metaphysics, cosmology, parapsychic science, intuition, hypnosis, personal growth, energetic healing and more.
• Qualified NLP Master Practitioner and NLP trainer
• Successful internet entrepreneur (since 1999) with numerous sites across B2C and consumer industries. Sold many thousands of my own and other people’s products online worldwide.
• Speaker/Educator who gives great “real world” value … have educated a lot of people on many marketing, internet and personal growth relates topics … using real world examples I’ve used myself.
• Creator of “SMILE” programs – Single Mothers Lifestyle Income Experience aimed at giving struggling single mothers the confidence and skills to live a life they love.
• Single mother of beautiful 9 year old twin boys.
• Devoted to a life of service.

“Kris is without a doubt the most ‘results producing’ marketing person in Australia. I have used many over the years and nothing compares to Kris’s writing ability and strategic marketing thinking. Her style is punchy, direct and it works. Every time I use Kris’s services she produces results.”

Rob Nixon Entrepreneur and coach to the Accounting Profession

“… one of the most talented in Australia … possibly the world!

“ Kris, thank you for everything! To say I’m happy with what you have done for us would be an understatement. You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat. Look, over the years I’ve rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia … and possibly the world. Not only is your material delivering the goods, you are also very easy to get along with too. It’s a pleasure doing business with you and I look forward to a long and mutually rewarding business relationship.”

Nic Clark - Founder, 10X - Global franchised business consultancies

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