Course Curriculum


BONUS Direct Mail Modules


BONUS Web Copy Modules

Module #1 - Introduction

  • What Does This MASSIVE Demand Look Like?
  • 6 Qualities of Highly Paid Copywriters
  • Meet Some of the Legends of Advertising
  • 29 Ways to Earn Great Money as a Freelance Copywriter

Module #2 – Rapport

  • What We Can Learn from the Greatest Communicators of All Time
  • The Greatest Myth About Great Copywriting
  • Write as You Speak
  • What and Who Are You Selling?
  • How to Add Charisma to Your Copy
  • Make Your Reader Feel Good About Themselves
  • 4 Instant Rapport Killers And How to Avoid Them
  • Talk the Lingo

Module #3 - Buyer Needs and Desires

  • What Gets your Reader Salivating?
    • 1. Physiological
    2. Safety 3. Belonging and Love
    4. Self-esteem
    5. Self-Actualisation
  • The 5 Great Motivators of All Time
  • 17 Common Modern Day Appeals
  • 54 Buyer Emotions
  • Pain and Pleasure . Avoid or Gain
  • Talk W-I-I-F-M
  • Involve your Reader

Module #4 - Hypnolinguistics and Other Writing Techniques

  • How to Write Hypnotic Copy that Connects With Your Reader.s Soul
  • Why Words Alone Are Not Enough
  • More on Story Telling as a Sales Tool
  • Sensory Communication Secrets that Win Friends

Module #5 - Knowing the Product and the Customer

  • The Step That Makes or Breaks Campaigns
  • 10 Places to Dig Up Gold
  • How to Sell the Sizzle
  • Know the Product and Company.s Strengths and Weaknesses
  • The Almighty USP
  • The Product, the Audience, the Buying Motive and What Links Them 
  • How to Understand Your Target Market
  • How Do They Think
  • Questioning Techniques to Uncover Core Buying Motives

Module #6 - Structure

  • Which Factors Affect Results?
  • The Magic Formula

Module #7 - Headlines and Opening Paragraphs

  • A Little Trick To Give You a Head-Start
  • The Fundamentals of Writing a Powerful Headline
  • Which Words Bewitch your Reader?
  • 15 of the Top Headlines of All Time
  • 10 Ways to Grab Attention With a Headline
  • 6. Tell Them What to Do
  • 5 Headline Writing Rules to Remember
  • The 4Mat System Headline to Use for Selling Information Products Online

Module #8 - Body Copy

  • Introduction
  • Humor
  • Subheads that Sell
  • The Hidden Power of Bullet Points 
  • Rhythmic Flow Techniques Used by Master Wordsmiths 
  • Copy Connectors that Magnetize Readers
  • 4 More Rhythm Builders
  • Words that Reverberate Inside People.s Ear Drums
  • 4 Trance-Inducing Word Play Devices to Scatter Through Your Copy
  • 10 More Clever Word Plays to Wow Your Audience
  • Using Negatives for a Positive Effect

Module #9 - Proof & Credibility

  • Proving your Claims and Building Credibility
  • 1. Testimonials
  • 2. Money Back Guarantee
  • 3. Case Studies and Success Stories
  • 4. Test Results and Statistics
  • Other Forms of ProofCredibility
  • Frequently Asked Questions Worksheet
  • Client Service Creed

Module #10 - Promotions, Premiums, Offers and Bonuses

  • Introduction to Offers
  • Types of Offers
  • Unconditional Offers
  • Conditional Offers
  • Here are 6 Pointers to Help you Grow a Big, Fat, Juicy Sweet Carrot
  • How to Write a Powerful Offer in 6 EASY Steps

Module #11 - Closing the Deal

  • Sweet Talking Time - Securing the Sale
  • Create a Sense of Urgency
  • Make it Easy to Respond

Module #12 - Writing for Different Media

  • Print Advertising
  • Yellow Pages Advertising
  • Writing Web Copy That SELLS
  • Writing Web Copy That SELLS
  • Product Brochures
  • Sales Proposals
  • Corporate Brochure
  • Company Profile (About Us)
  • Case Studies
  • Team Profiles
  • Articles
  • E- Books
  • Press Releases

Module #13 - Production and Piecing it All Together

  • The 9 Step Production Process
  • The Core Selling Concept or .Big Idea
  • 17 Questions to Ask to Help You Dig out that BIG, FAT Whopping Idea
  • Where the Metal Meets the Road
  • Some Tips on Editing

Module #14 - The Mechanics of Writing

BONUS Direct Mail Modules

Lesson #1: Components of Direct Mail

  • 36 Ways To Electrify Your Direct Mail Profits
  • Selecting the Right List
  • Now, Let’s Look at the Components of a Winning Package 
  • The Response Device /Order Form
  • Envelope
  • Product Brochures
  • Visual Involvement Devices

Lesson #2: Different Types of Direct Mail

  • One-Step Direct Mail Campaign
  • Lead Generation (two-step) Campaigns
  • Proposals and Enquiry Letters
  • Sales Proposal
  • Enquiry Package or Letter
  • Drip Feed Campaign and Prospect Follow-up Letters
  • Post-Sale Client Nurturing Letters

BONUS Web Copy Modules

Lesson #1: An Introduction to Writing Web Copy That SELLS

  • An Introduction to Writing Web Copy That SELLS
  • 20 Design Rules To Maximize the Sales Power of Your Website

Lesson #2: Corporate Website

  • How to Build Credibility on Your Website
  • How to Maximize Site Stickiness
  • The Most Popular Corporate Website Pages and How to Write Them to 
    Maximize Your Results

Lesson #3: An Overview of Mini-Sites

  • Mini-Sites that Sell
  • 23 Credibility Builders for Your Mini-Website
  • Online Sales Letter
  • Lead Generation Page

Lesson #4: Pay-Per-Click Advertising

  • 8 More Tips to Boost Your PPC Advertising Success

Lesson #5 - Writing Persuasive Email

  • Persuasive Email Copy
  • Email Auto-Responders
  • Email Newsletters
  • 10 Top Tips for Writing a Super Responsive E-zine

Lesson #6: Articles and E-books

  • How to Write Articles and E-books that Mesmerize Your Reader
  • Traffic Tips ? How Web Pros Get Their Articles Published Online
  • E- Books  

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