Great Marketing Overhaul Day

This is really crazy!!!

It’s Kristina Mills here.

Next month, I’m running a series of intimate events called "The Great Marketing Overhaul". It's a " lock the door", "turn off your phones", "roll your sleeves up" workshop being held in Brisbane.

Join us and I will work hand in hand with you to map out the most profitable marketing direction for you for the coming year.

And  - just as importantly, I will overhaul your key marketing pieces so they produce more sales - brochures, ads, flyers, website copy.
Normally, to do something like this one-on-one, I charge anywhere from $8,000 - $10,000. Having said that, I recognise that not all business owners have that kind of money lying around.

So -  I’ve put together an event that enables me to help more businesses kick-start their marketing for 2010/11, in an affordable way.

For just $1697 I spend a day with you and 11 other business professionals mapping out your key leverage opportunities for the year and reworking your marketing material so it has more spark.
Better still, if you book before September 3, 2010, you’ll invest even less ... just $997. SAVE $700.

http://tinyurl.com/38pawa2

Here’s what happens on the day ...

• Review your existing customer acquisition strategies and make adjustments to attract a much larger number of "qualified" potential customers and to turn more of them into paying customers.
• Write powerful copy for your ads, letters, brochures, websites or whatever marketing collateral you need to write. My team of copywriting experts and I will look over your shoulder as you write it, giving you feedback along the way.
• Give you specific copywriting assistance, reviewing, headlines, offers, opening paragraphs and much, much more as we work with you.
• Answer all your marketing questions and solve those marketing challenges like ...
• The most leveraged way to get new customers
• How to get more customers without competing on price
• How to attract more repeat business
• How to increase your conversion rates
• How to tap into new markets profitably
• How to establish profitable joint ventures
• How to increase your marketing channels
• How to make more money online
  ... or whatever your marketing challenge or goal is.

Here's how it works ...

Step #1 – Discovery and Key Strategic Opportunities Session (worth $650)

Before the event you will receive a Marketing Opportunities Analysis questionnaire in the mail.

This proprietary analysis process helps me get to know you and your business before we officially get underway.

It also enables me to identify the strategies that will give you a giant shift in your marketing results.

When you send back your questionnaire be sure to include copies of marketing pieces you're using at the moment.
The reason I ask you to complete the questionnaire is because it helps me understand your business more. And the more I understand your business, the more research and strategising I can do behind-the-scenes before we meet and the more value I can deliver for you on the day.

Step #2 - The Great 2010 Marketing Overhaul Day ($1697 price tag but worth way more)

Time: 9 am - 7.30pm

When you arrive you will be given an envelope which gives you a framework for the day's proceedings as well as the start of a marketing roadmap specific to your business.

The day will then kick off with me sharing some copywriting and marketing techniques to help you get the most of the day.

We will then work together as I guide you through the process of developing your own marketing roadmap.

I'll also step you through the process of writing great copy so you can add new life to your key marketing pieces.
It might be a small tweak to some copy, new headlines, a new offer, or a new layout OR it might be starting again from scratch.

And of course, throughout the day my copywriting experts and I will personally work with you on each of your marketing pieces, especially focusing on your headlines and opening paragraphs, as well as the strategy you're running with.

We'll be there to answer any and all marketing questions you have.

Then - come 7.30pm you'll walk away armed with a clear road map for 2008 together with the makings of a new suite of powerfully written promotional pieces to take your marketing results to an entirely new level.

Here are some of the marketing pieces we can work on ...

• Print Ads
• Editorial style ads
• Press releases
• Corporate profile
• Proposal template
• Telemarketing scripts
• Direct mail campaigns
• Online sales letters
• Web copy
• Yellow Pages ™ Ads
• Email campaigns
• Flyers
• Radio scripts

PLUS ...

Receive the following bonuses (worth $324) ...

1. Power Word Thesaurus - 1000's of Power words to Maximise Your Results

2. "Headlines that Sell"

3."Inside Your Customer's Head" - The Definitive Guide To Understanding Who Your Customer Is, Why Your Customer Buys And How to Excite Them Into Buying From You

4. "How to Build a Referral Based Business"

5. "Marketing and Advertising Toolkit" with 100+ forms, checklists, spreadsheets and how to's for
streamlining your marketing

6. "Marketing Plan Template Kit" with 3 easy-to-complete marketing plan templates plus
Tactical Guide.

Step #4
EXTRA BONUS – Action Strategy Session (worth $400)


Chances are you will go home with your mind spinning. New ideas. New questions.  New distinctions. That’s why, in the week following the event I will review your key opportunities and help you put in place key steps to help you make these results materialise in the world.

Why attend?

There are so many great reasons to join me for the "Great Marketing Overhaul Day" - here are
just four of them ...

1. All your key marketing material for a fraction of what you'd expect

I charge anywhere from $1,200 to $15,000 to write a sales letter or $2,000 up to write an ad. For
consultations I charge $750- $1,000 an hour and sometimes more. By coming along to my Marketing
Incubator you get to tap into my expertise for a full day, for a fraction of that amount.

And here's another important benefit. You get to...

2. Learn from other businesses

Over the 9 hours there will be all sorts of innovative ideas flying around the room ... for all different
businesses. Even though these businesses will be in different industries to yours, chances are that with a little tweaking you can profit from them as well.

3. Networking opportunities

One of the most exciting things about getting a small group of entrepreneurs working on their
marketing together, is that a lot of high-quality networking takes place, and a lot of high profit
relationships are formed. With that, I'm willing to bet that a number of exciting joint venture
opportunities come to life during the day.

4. $1000+ in business growth tools free of charge.

As an added thank you for joining us you get a kit of powerful marketing resources free plus 1 month's
worth of one-on-one email coaching with me. That in itself is worth the price of attending.

Event Details

Only 12 spots on offer

Remember, this is not a seminar where you are in a room with hundreds of people hearing generic advice.

You get specific advice, specific strategies and specific copy for your business. As you can expect
then, we need to keep participant numbers to a minimum so we can devote quality time to each person's business.

Many thousands of businesses are receiving this email so I expect the event to fill up really soon so please - respond today to make sure you don't miss out.
You can do that by calling our office on +61 7 3353 1107 or by following one of the links below ...

There are 3 options:

Early Bird – SAVE $700

All up you’re getting $3071 in value for just $1697 which represents great value in itself. But  0 when you book before 3rd September you’ll also SAVE $700 on the ticket price. Pay just $997. That’s a SAVING of $2074.
To book just click on the link below ...

http://tinyurl.com/38pawa2

If you have any questions just call our office on (07) 3353 1107.

Last but not least, as with all our events, we offer a full refund if you're not completely delighted with the value we deliver. So - if by lunchtime you find that this day isn't offering you massive value, just let us know and we'll refund your investment in full. Not only that, you can keep all the bonuses.